Tuesday, September 23, 2003
CRANKY "I MUST BE GETTING OLDER" MOMENT. FCUK fragrance has a new series of ads with the tagline "scent to bed" (with liberal applications of the oh so witty "fcuk him, fcuk her," and "where the fcuk are you"). A summary of the ads and the backlash they have engendered can be found here.
I am not so naive to assume that everyone should share my aesthetic sensibilities or that everyone should come to the same conclusions about whether ads are appropriate for the "youth" demographic (a demographic that my daughter is rapidly approaching). However, I do get more than a bit miffed by the obvious duplicity of statements such as these:
I am not so naive to assume that everyone should share my aesthetic sensibilities or that everyone should come to the same conclusions about whether ads are appropriate for the "youth" demographic (a demographic that my daughter is rapidly approaching). However, I do get more than a bit miffed by the obvious duplicity of statements such as these:
For their part, FCUK continues to play coy. "Our message is light-hearted and fun, and any misinterpretation is purely in the eye of the beholder," said Karen Gori, a brand manager for FCUK Fragrance.Nonsense! The only way to "misinterpret" this ad campaign is to conclude that it actually is a subtle call for sexual abstinence.
