Tuesday, September 02, 2003
META-KNOWLEDGE ABOUT KOREA, KOREANS, AND KOREANESS; It's all here. Actually, it isn't but if you ever wondered about where you could get your hands on some "four-leaf clover panties" look no further (scroll down)
BYC, a well-known Korean underwear manufacturer has developed a brand marketing campaign around the four-leaf clover, which is considered a sign of good luck. It now has a clover farm in Yong-in to grow four-leaf clovers to attach to its products. The company says that only one in a thousand clovers have four leaves instead of the usual three.
BYC has designed its latest brand of men's and women's underwear with the good-luck clover theme and also includes a special mobile phone ring tone as a giveaway with each sale. The women's clover brand panties come in light green, dark green, pink and pale yellow.
