Wednesday, September 08, 2004
THE 34 LANGUAGES OF MCDONALDS
is the title of an intriguing quiz of linguistic knowledge and ability. I started out on a tear but soon got bogged down in trying to distinguish between various Slavic and Balkan scripts. Many argue that McDonalds is the epitome of a global capitalism that erases all regional and cultural differences. I'm not so sure. If the marriage of information technology and business results in a global behemoth like McDonalds being able to cater to the preferences of each individual niche (check out how many different countries one can select on the McDonalds homepage), we might see the intensification of differences (albeit within a globalized world) rather than the eradication of them.